For the past six years, the SBC Awards recognize gaming industry participants that are making a difference and helping the industry grow. This year, because of COVID-19, has been especially challenging. Those operators and other entities that have stepped up to face the obstacles and overcome those challenges have been especially invaluable for the global gaming space. SBC Gaming will recognize those organizations at the upcoming SBC Awards this December, and Betcris, Latin America’s leading gaming and sports gambling operator, is among the semifinalists being considered for one of the prestigious awards.
There is a total of 44 award categories this year. There will be 14 operator awards, three affiliate awards, 21 supplier awards, two specialist awards and four payment awards. According to SBC Gaming, “The awards recognise the achievements of operators and affiliates, as well as suppliers from across all the major disciplines including payments, marketing, platform providers and data. With 800 virtual guests attending the event, the 2020 SBC Awards will also celebrate the companies surviving and thriving through these unprecedented times. As always you can expect a night to remember as we have ensured that there will be plenty of fun and networking opportunities throughout the evening.”
Betcris is being considered in the category of “Sponsorship of the Year” for the groundbreaking deal to be the official Sponsor of Major League Baseball in Latin America. It is one of only nine companies that have made the shortlist for the award, some of the operators included in the running for the award are Pinnacle, Unibet and Betsafe.
Betcris has a number of important sponsorships and partnerships that are fueling its growth in Latin America. Last year, it participated in Venezuela Aid Live 2019, organized by Richard Branson, providing financial support and logistics assets for funding contributions.
It is also the official gambling partner of the Canadian Elite Basketball League (CEBL) and is an official sponsor of Mexican soccer club Atlante F.C., as well as the Mexican National Soccer Team.
The gaming operator is also establishing a strong presence in Brazil, where it is engaged in a promotion deal with the Campeonato Brasileiro Série A, the leading soccer league in the country. Ronaldinho, the Brazilian soccer star and winner of the Ballón d’Or, has been a brand ambassador for Betcris since last year, and has played a major role in helping Betcris expand its market presence in the country, as well as around the world.
More recently, Betcris has entered partnerships with major sports leagues in the US. One led to the operator becoming the official wagering partner of MLB in Latin America, while the other saw Betcris become the official betting wagering partner for the NFL in Latin America. Both of these are going to be extremely beneficial to expanding the leagues’ exposure in the region.
The SBC Awards will be held virtually this year because of COVID-19. They are scheduled to be presented on December 9, and the final winners will be selected by an extensive panel of judges who have a long history of leadership in the gaming industry.