Betcris is known for its leading position in the Latin American sports gambling market, which it has achieved by offering a platform that is customer-centric and advanced. Its position also comes via the many sponsorships and partnerships it has throughout the region, a commitment by the company to support sports and sports gambling growth. Of the many partnerships Betcris is proud of, its place as the Official Sponsor of Guatemala’s Antigua GFC soccer club is one.
Betcris became an Official Sponsor of Antigua GFC in 2020, showing its support for the team as it continued to excel in Guatemalan soccer, and recently extended the sponsorship until 2022. Antigua FC won its first Apertura in 2015 and, in 2019, won its fourth Guatemalan League title, having previously taken the championship in three consecutive years from 2015-2017. That followed Antigua GFC’s return to the National League in 2014 and marked a new era of success for the club.
While 2020 was a bad year for sports because of COVID-19, things began to return to normal in the second half of the year. 2021 has seen an even greater rebound and Guatemalan soccer is back in action. A new tournament coming next month will serve as the stage for Betcris to continue its sponsorship of Antigua GFC, ushering in a new era of soccer that will continue to see substantial growth as sports-related organizations around the world work to put the coronavirus pandemic behind them.
Betcris is dedicated to expanding its brand through the development of relationships throughout Latin America, while showing its support for the region it serves. In addition to the sponsorship agreement, it has developed in Guatemala with Antigua GFC, the operator is also the official gambling partner of the Canadian Elite Basketball League, the official wagering partner of Major League Baseball and the official betting partner of the National Football League in Latin America. It also sponsors several soccer teams in countries throughout Latin America, including Mexico, Brazil, Panama and more.
In addition to these relationships, Betcris has, since 2019, an agreement with the Mexican Football Federation (FMF) to not only be the official betting site of the Mexican National Soccer Team, but also to be one of the team’s sponsors. Betcris continues to transform into a world-recognized sports gambling brand by optimizing its services and unique position to be a driving force behind the growth of responsible sports gambling across the Latin American market.